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September 2012

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[personal profile] weber_dubois22 posting in [community profile] vassilieva_fans


More than a dozen of Hollywood’s young stars – a cast including Zac Efron, Dakota Fanning, Andrew Garfield, Vanessa Hudgens, Logan Lerman, Kristen Bell, Jon Heder, Aubrey Plaza, Zachary Levi, Sofia Vassilieva, Clark Duke, Olivia Munn, Naya Rivera, Donald Faison, Aaron Yoo and William Moseley – have joined together for a new public service campaign called “Change The Odds,” in support of Stand Up To Cancer (SU2C), an initiative raising critical funds for innovative cancer research. The SU2C “Change the Odds” PSA launched online today and will be featured on the upcoming SU2C broadcast event on September 10th.

Co-directed by Marc Webb ((500) Days of Summer, Untitled Spider Man Reboot) and Rich Lee and produced by Laura Ziskin and Pam Williams, the “Change The Odds” PSA calls on younger audiences to join the SU2C movement for those they love and the future of their generation.






“Change the Odds” puts cancer into perspective as a disease everyone must stand up to. Through eight vignettes, the odds of several scenarios that are quite low, like becoming an astronaut (1 in 13,200,000) or getting trapped in an elevator (1 in 24,528), are contrasted with those of being diagnosed with cancer. In the United States, one in two men and one in three women will be diagnosed with cancer in their lifetimes.

“It is important for young people to be aware of the scope of the problem and the odds that they may face, both for their own future and for their loved ones,” said Ziskin, co-founder and executive producer of the Stand Up To Cancer telecast. “This piece is about how it is never too soon to take a stand against these devastating and epidemic diseases. Theirs may be the generation that gets us to the finish line. We are so grateful to all the young stars and to Marc Webb and Rich Lee for joining our cause so brilliantly.”

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